Obamakampanjen jobbar hårt med att framställa Mitt Romney som hjärtlös och instabil och samtidigt etablera hjärtlöshet och empati som valets underliggande inramning. I den här filmen som släpptes idag aktiverar de empati mot hjärtlöshet i nästan varje mening:

• “like a vampire, he came in and sucked the life out of us”
• “It was like watching an old friend bleed to death”
• “it breaks my heart”
• “elimination of the pension plan and termination of employee and retiree life insurance and health insurance”
• “yet they didn’t have the money to take care of the people that made the money for them”
• “how could you care, how could you care for the average working person if you feel that way”

New York Times – In Post-Primary Period, Campaigns Race to Define Challenger